Vote For Breaking the Internet at #SXSW17

Unless you’ve been living under a rock for the last few years, you may have heard of a little festival in the great state of Texas called SXSW. We were there last year when our team spoke at SXSWedu about economic mobility through education, and what employers really want from grads. And now, we’re trying to go again. But this time for a different reason.

Help the PayScale Team Speak At SXSW Interactive (Official SXSW Voting Page for PayScale)

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Image Credit: panelpicker.sxsw.com

This year, we’re trying to send two PayScalers from our lean and mean consumer marketing team to Austin to give a talk about content marketing. We’re the people who turn data into stories, and try to empower people in the workforce with advice and tips on negotiating their salary.

When we’re not building reports about the workforce or higher education, we try to break the internet with compelling and interesting content. That’s where SXSW comes in. Here are some details about the talk we’re trying to give, and why it matters.

How to Break the Internet With Zero Budget

In the age of high-roller brands competing for real estate on pay-for-play social media sites, how does one cut through the noise without a content marketing budget? Many professional marketers offer token advice like “create great content and the masses will come.” Well yes, but it takes money to promote great content and in today’s world brands with large budgets can outspend others on subpar content. In this session we’ll provide examples, case studies, and strategic insights on where and how to seed your content and create relationships with influencers to drive organic reach. Join us to unlock the secrets of marketing without spending a dime on Reddit and other online communities.

Questions We Will Answer

Through our talk, we will be providing answers to common marketing questions like, how do you amplify your content without spending any money? How do you identify the appropriate communities where you content will grow organically? And finally, how do you create relationships with influencers without spending a dime?

…Have You Seen Our AstroCat?

If you have reached the bottom of this post and still aren’t convinced to vote, perhaps you can be convinced by the sheer awesomeness that is the PayScale consumer marketing team logo. We call him Astrocat.

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Ready to Vote? Start here.

Are you going to #SXSW next year? We want to hear from you! Comment below or join the discussion on Twitter!

Featured Image by JD Hancock/Flickr

 

The post Vote For Breaking the Internet at #SXSW17 appeared first on Career News.

3 Reasons Simone Biles Is the Only #MondayMotivation You Need

Simone Biles

Image Credit: Fernando Frazão/Agência Brasil via Wikimedia Commons

Yesterday, Simone Biles won her third Olympic gold medal, setting the U.S. record for the most gold medals won in a single Olympics by a female gymnast.

“It’s something I wanted so badly, so I just tried to keep a good mind going into vault,” Biles said after her win.

Keeping a good mind is everything in sports—and in your career. Even if you don’t follow the Olympics and can’t tell an Amanar from a Cheng, there’s a lot you can learn from America’s most elite gymnast.

  1. “I’m not the next Usain Bolt or Michael Phelps. I’m the first Simone Biles.”

 

works hard

This year’s Olympics coverage has been marred by a bizarre strain of sexism, with news outlets crediting Hungarian swimmer Katinka Hosszu’s record to her husband/coach, and finding space in a headline to mention bronze medalist Corey Cogdell’s husband (Bears lineman Mitch Unrein) but not her sport (trap shooting).

Then there’s the casual racism of headlines like Phelps Shares Historic Night With African American, referring to Simone Manuel’s becoming the first African-American woman to win a gold medal in swimming.

When a woman or an African-American succeeds, there are still plenty of people out there who will try to give credit for her achievements to someone else. That’s true in sports, and that’s true in business.

That’s why it was so important for Simone Biles to assert that she’s not the “next” anyone. She’s the very first her.

“I’m not the next Usain Bolt or Michael Phelps. I’m the first Simone Biles.”Click To Tweet

  1. She sees opportunities for improvement and takes them.

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Last year, at the world championships, Biles took the bronze on the vault—impressive for any athlete, except Biles, who won the silver the previous year.

“She has medaled at the world championships on vault, but she hasn’t been able to win because her difficulty wasn’t high enough,” her coach, Aimee Boorman, told USA Today.

Biles renewed her commitment to working on the Cheng, a vault she’d been practicing for a year, but that wasn’t ready for competition. Yesterday, she used it to bring home the gold.

“There is a lot of satisfaction I have in winning gold on vault. Finally,” Biles said. “I’m just very excited because I was able to upgrade my second vault, and it’s exactly what I needed to do.”

  1. She competes against herself.

competes against herself

Yesterday, Biles won her second individual gold medal, finishing first in the vault. Still, she was unhappy with her landing on the first attempt.

“That first vault that she didn’t like, it earned Biles a 15.900, which was 0.367 higher than any other gymnast scored on a single vault,” writes Dan Wetzel at Yahoo! Sports. “She then followed it up with a meet-high 16.033 to take gold handily with an average of 15.966.”

Wetzel notes that Biles’ score was not only significantly higher than the silver medalist’s, but “the highest score ever in a vault final in an Olympics or world championships.”

Bottom line: you can’t succeed if you’re constantly looking behind you. In this age of carefully curated Facebook and Instagram feeds, it’s easy to get caught up in what other people are doing. Resist.

Don’t be the next anyone. Be the first you.

 Tell Us What You Think

Who inspires you to do your best? Talk to us on Twitter or leave a comment.

GIFs via GIPHY

The post 3 Reasons Simone Biles Is the Only #MondayMotivation You Need appeared first on Career News.

Goodyear Confirms Death of Fourth Worker in One Year

This morning, a worker named William Scheier died in an industrial accident at the Goodyear Tire and Rubber plant in Danville, Virginia. It was the fourth fatality at the plant during the past year, state officials told Reuters.

Goodyear released a statement, saying:

We regret to report that early this morning, a death occurred in the Goodyear-Danville manufacturing facility. Goodyear’s on-site emergency response team, as well as local emergency personnel responded immediately, and all parties are cooperating in the investigation into the root cause of the incident. Goodyear has reported the incident to the Occupational Safety and Health Administration (OSHA) and will fully cooperate with the organization. Our hearts go out to the family, friends and co-workers of the employee during this very difficult time.

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Image Credit: jeepersmedia/Flickr

Investigations into the three previous deaths at the Danville plant are still ongoing. Virginia Occupational Safety and Health Program issued $16,975 in fines related to the death of Jeanie Lynne Strader in August 2015. Goodyear is contesting the fines, according to Reuters.

WDBJ reports that the plant hasn’t been issued any citations in connection with the deaths of Greg Cooper on April 12, 2016 or Kevin Edmonds on March 31, 2016. The plant shut down for several days after the two deaths in the span of two weeks earlier this year.

Goodyear is Danville’s largest employer.

The post Goodyear Confirms Death of Fourth Worker in One Year appeared first on Career News.

The 3 Worst Jobs to Have at the Rio Olympics Right Now

The Olympics are a time when the greatest athletes from across our planet come together and compete against each other in the name of sportsmanship and glory. But, unless your current occupation is Olympic athlete, it’s not all fun and games in Rio. There are some job titles that are really having a rough time at this year’s Olympic games. Let’s take a look at what has been going on in Rio.

This Very Bored Lifeguard

Despite the fact that the Rio is currently home to the best swimmers on our planet, a Brazilian law “requires lifeguards patrolling any pool larger than 20 feet by 20 feet,” according to Business Insider. With that said, it seems rather silly to have lifeguards watching over Olympic swimmers. However, the lifeguards make for some incredibly funny photos as they watch in boredom while Olympic swimmers pass by.

That Guy Who Had One Job (and Lost the Keys to the Stadium)

With the Olympics already off to a rocky start, officials don’t have much room for error. Despite this, someone apparently lost the key used to enter and exit the main Olympic arena in Rio. Props to the local firemen who were there to literally pry open the gates so spectators could get to their seats.

The Paramedics Who Dropped That Injured Gymnast

When the French gymnast, Samir Ait Said, broke his leg during the men’s gymnastics qualifying round in Rio, the last thing he expected was insult on top of injury. Which is exactly what happened when Rio paramedics loaded the injured gymnast onto the stretcher, just before accidentally dropping him and the stretcher to the ground. Needless to say, it’s been a rough week in Rio.

Tell Us What You Think!

Are there any bad Olympic jobs we missed? We want to hear from you! Comment below or join the discussion on Twitter!

Image Courtesy of Olympics.org

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